I had a woman come into my store today and try to buy a cream foundation. The shade she picked for herself would best suited for Jennifer Lopez... she looked more like Lupita Nyong'o. Both these women have beautiful skin, but they should not be sharing foundation. On top of that, I found out she had oily skin. Yikes. Cream foundation is not the best choice for oily skin.
There is no doubt about it. foundation is tricky business. So many factors go into choosing the right foundation. Unfortunately, when left to our own devises most women will leave with the wrong product. Until I was trained on how to color match makeup, I was coming home with foundation that was either too light, too peachy, too dark or too ashy. Honestly, I think it is the biggest cosmetic hurdle we can encounter.
Some women try to use foundation to change their skin color, I see it everyday, and it ends up looking like they are wearing a mask. Truthfully, most women find themselves bouncing from one product to the next in search of that perfect shade. They shell out unspeakable amounts of hard-earned cash, only to be let down over and over.
How about we go back to the basics. What are foundations for?
1. They’re meant to even out your skin tone.
2. They’re meant to conceal any light blemishes on the skin (concealers for the darker and stronger blemishes).
3. They’re meant to still look like your skin but much better.
The best way for all three to happen and still make you look natural is to find a foundation that matches your skin tone to a T.
Fortunately, finding the right foundation isn't hard at all when you know a few basic details about your skin. Keep reading, I will have you looking flawless in no time at all.
KNOW YOUR SKIN: IDENTIFY YOUR UNDERTONES
Skin comes in a myriad of shades ranging from seductive ebony to creamy café-au-lait to pale honey. The key to choosing the right foundation for your skin tone is knowing your undertones. The term undertone simply means the subtle hints of color or colors that you see in your natural skin and how well it blends with the colors you wear. Skin undertones can fall into three categories:
Cool: Skin may have blue,violet and pink undertones to their skin. If this is the case, it would be labeled as cool.
Warm/Golden: Skin that has more golden and red undertones fall into the warm category.
Neutral: Skin with undertones appear yellowish in color, but may still have some of the characteristics of a cool and warm undertone. Having both the attributes of cool and warm undertones is what makes them neutral.
SIMPLE TRICK TO FINDING YOUR UNDERTONES
Of course, the best way to find your undertones is to have a professional give a detailed analysis of your colors. However, if you are a do-it-yourself type, here is a simple trick to find your undertones at home . It is best to try this on a sunny day as sunlight is the most natural light. If you don't wish to wait, make sure that the lighting you use is neither too dark nor too light. Dim or dark lighting will cast you in shadow. Light that is too bright will drown out your skin.
Turn your wrist over and look at your veins. If your veins appear blue, gray or purplish, you may be a cool. Green veins may indicate a warm undertone. A combination of these colors could mean that you are neutral.
WHAT IS YOUR SKIN TYPE
Foundation can do a lot more than just provide coverage. It can help reduce an oily appearance, fill in fine lines, and add moisture to the skin.The next step in choosing the best foundation for your tone is knowing your skin type. This will help you decide what you want your foundation to do for you. Skin type falls into 4 main categories.
DECIDED YOUR COVERAGE
Now that you know your undertones and what type of skin you have, you are ready to decide what type of coverage you need for your face. Foundations offer different levels of coverage ranging from a sheer to matte finish. Here is a brief overview to help you decide the amount of coverage you want:.
WALK SOFTLY AND CARRY STICK FOUNDATION?
Powder, stick, liquid, cream... one is too thick, or to thin...the one is too much coverage, the other too little...this is some tricky stuff! Do it right and you look polished. Do it wrong and you look like a clown. Let's look at the solutions of what type of foundation to actually buy.
PS...GET RID OF DULLNESS AND ASH!!!
I love DiorSkin Fluide, $41; it works with many different complexions and gives skin an beautiful glow. Or try the new CoverGirl Queen Collection Natural Hue Compact Foundation, $8, is specially formulated with low levels of titanium dioxide, the ingredient that causes ashiness.
THINGS I LOVE!